Following VICTOR’s partnership with the Malaysian National Badminton Team, Morten Frost, former European Champion and now a member of the coaching team of BAM, has recently joined Team VICTOR as a technical advisor and brand consultant.

 

 

Frost, 57, spent 12 years in the top 3 in the world rankings when he represented Denmark as a player. He held four All England Championships men’s singles titles and was a two-time European Champion. Frost later started his coaching career on the Danish National Team and is currently working as a technical director on the Malaysian National Team. Under his tutelage and with supports from VICTOR, Malaysia beat the world no.2 team Korea to reach the quarterfinals in this year’s Sudirman Cup and tallied two gold medals at the Southeast Asian Games.

 

Frost was inducted into the BWF Hall of Fame in 1998.

 

 

In his new role, Frost will be expected to provide input in VICTOR player development programs as well as product strategies. He will also be doing a series of short videos for VICTOR giving his professional tips on the game and techniques of badminton.

 

Frost shared a few words for VICTOR and badminton fans:

 

Dear badminton fans, I'm Morten Frost.

 

I am truly honored to be an ambassador of VICTOR and grateful to VICTOR for giving me the opportunity to interact with everyone in the world through VICTOR and badminton. Thank you all badminton lovers and I wish all badminton fans good health and all the best.